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What are Customer Needs and The Strategy to Meet Them
What are customer needs? Answering that question may not always be easy – but it’s crucial for business success. After all, knowing what the customer wants is the starting point for creating winning...
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Top 3 Benefits of Generative AI for Data Analytics
The numbers don’t lie. Data is the new currency: 58% of companies that use data to make decisions are more likely to exceed their revenue targets than those that don’t. Yet, despite the abundance of...
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Complete Guide to Customer Experience
“You are caller number 10; please stay on the line.” A few years ago, a phone message like this from a company was a standard part of the customer experience. But today, customers expect more. They...
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Contact Centre AI: Redefining Interactions with Customers
The hottest topic in service today is generative AI, especially in the contact centre. 84% of IT leaders we surveyed in a recent study say generative AI will help their organisation better serve...
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Mastering Lead Management: The Ultimate Guide for Success
In today’s competitive world, there’s no room for error. The ability to transform a simple enquiry into a profitable relationship defines success across all industries — including retail, e-commerce,...
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Introducing the Salesforce Innovation Centre Sydney—a Venue for Inspiration...
Salesforce Tower Sydney — the city’s tallest office building — features best-practice workplace design to create a space not just for productivity, but also for collaboration and community. Sitting...
View ArticleUnderstanding Customer Experience Automation (CXA)
To gain insight into the realm of Customer Experience Automation (CXA) and its potential to shape customer expectations and enhance overall satisfaction, it’s essential to explore how businesses...
View ArticleUnderstanding Process Automation: Examples and Benefits
Defining Process Automation Process automation applies software and technology to streamline and automate business processes, aligning them with predefined organisational goals. In today’s rapidly...
View ArticleProject Management: Your Comprehensive Guide
If you aim to deliver projects on time and within budget while satisfying all stakeholders, efficient project management is essential. But what does exemplary project management entail? What are the...
View ArticleUnveiling the Power of Customer Strategy Frameworks: A Comprehensive Guide
In today’s fiercely competitive business landscape, crafting a customer strategy that goes beyond mere transactions and fosters enduring customer relationships is imperative. A well-structured...
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5 Questions About AI Your Business Should Ask Before Diving In
Are you overwhelmed by generative AI yet? The questions about AI businesses need to ask themselves – about technology, skills, privacy, data, and organisational requirements, to name a few – are...
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How Customer Loyalty Turns SMEs Into Brands That Last
When it comes to long-term business success, customer loyalty is key. In today’s global marketplace, customers have become digital-first shoppers with thousands of suppliers at their fingertip. They...
View ArticleThe Ultimate Guide to Business Development
Picture a scenario where your company needs more dedicated employees focused on business development. There’s no one to push you to improve, inform you about new business opportunities, monitor market...
View ArticleMachine Learning in Marketing: Salesforce’s Complete Guide
Machine learning and artificial intelligence (AI) technologies have advanced significantly in recent years, impacting various industries, from self-driving cars to robo-advisors. These technologies...
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3 Trends That Will Shape Customer Service in 2024 and Beyond
The future of customer service starts with learning what your customers expect today — a personalised and connected experience. The catch? You need to focus on productivity and cost savings without...
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3 Things Marketers Can Do Faster With Generative AI
It’s no secret that marketers are under immense pressure to do it all: tailor campaigns to customer demand, build strong data-driven strategies, and think of outside-the-box ideas – fast. That’s why...
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Here’s How I Advise Anxious C-Suites To Approach Generative AI
As a strategic account executive at Salesforce, I spend my days advising companies on how to use emerging technology to grow their business. I can tell you this: C-suite leaders are nervous about...
View ArticleUnlocking Customer Appeal: The Power of a Value Proposition
If your business struggles to stand out in a competitive market, a potent value proposition is your ace in the hole. The value proposition is a statement that defines why potential customers should...
View ArticleWhat is Live Chat, and How is It Important to Your Customers?
In today’s fast-paced world, customers seek immediate engagement and swift support. This is precisely why numerous businesses are embracing live chat support. However, more than merely implementing...
View ArticlePredictive Analytics: Shaping the Future with Salesforce
Predictive analytics stands at the forefront of data-driven decision-making, striving to answer a pivotal question – “What could happen next?” Within the realm of business data science, predictive...
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