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Trailblazing Together: The Future of Humans with AI Agents Arrives in Melbourne

That’s a wrap on Agentforce World Tour Melbourne! With 9 breakout sessions, featuring 8 dynamic customer speakers from Parkable, Intrepid, Urban Rest, South East Water, Xero, HESTA, Funlab and...

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Elevator Pitch: What is it? 10 Standout Examples

An elevator pitch, also known as an elevator speech, is a concise summary of you and your product or service. It’s a prime opportunity to capture attention and convey the unique value of your big idea...

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Content Strategy: What is it, & How to Create One?

A content strategy is a roadmap to producing and distributing valuable content that attracts, engages, and converts your target audience.  A well-crafted content strategy ensures every piece of...

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Sales Invoices: What You Need to Know to Get Paid On Time

Sales invoices might seem inconsequential in the bustling day-to-day of your business, but they’re key to keeping things running smoothly. Not only does a well-crafted sales invoice keep track of...

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A Small Step for the CIO, a Giant Leap for the Business

CIOs face two major challenges in business — finding and keeping skilled employees and using IT as a strategic asset to assist business goals — here is how to solve them.  The challenges of a CIO  The...

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3 Tips to Help Your Marketing Team Become B2B Opportunity Experts

What defines success in B2B marketing? Sure, you need to engage the right people with the right content, and you have to align with sales teams and work toward closing deals. Timing is crucial. You...

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Our 2025 Retail Predictions: Unified Commerce and AI Agents Will Help...

What’s next for the retail industry? In 2025, we think shopping will be less about transactions and more about boosting your engagement with shoppers. In fact, 28% of shoppers say the primary reason...

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Want to Improve Your Marketing Problem Solving? Think Like an Engineer.

By now marketers know they need to use AI to engage with customers in real time. However using AI is not only marketers’ biggest focus — it’s also their biggest headache. This is because marketers are...

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5 Ways Agentforce Can Elevate Your Marketing Strategy

Building meaningful relationships with customers isn’t just a goal – it’s a necessity. Customers expect brands to know them, understand their needs, and provide seamless, connected experiences across...

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3 Practical Marketing Cloud Engagement Tips for Better Customer Relationships

If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious...

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9 Ways AI and Agents Can Save Marketers Time, Money — and Grief

Do you have a to-do list of pesky tasks lingering over you? We’re talking about the ones that must be done to execute a campaign: gathering and analyzing data, creating catchy email subject lines,...

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Agentforce World Tour Sydney 2025 Is Coming – Here’s What To Expect

The future of business is coming to Sydney, and it’s time to power up with Agentforce. With over 140 exciting sessions, hear how agents are revolutionising businesses and network with thousands of...

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How Data Management Transforms Customer Service into a Revenue Driver

Think customer service is just a cost centre? Think again. With data management and activation, every interaction with your customers is a value-adding opportunity. Customer service has long been...

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Agentforce World Tour Sydney: 5 sessions if you don’t know where to start

All eyes are on Agentforce World Tour Sydney and we can’t wait to see you there! If you’re a business that wants to transform the way you work, unlock trapped value and increase both efficiency and...

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How to Use Data Activation to Improve Sales Performance

In today’s crowded marketplace, standing out is harder than ever. But unified, actionable data and Agentforce are giving savvy sales teams a competitive edge, improving sales performance and helping...

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The Ultimate Agenda: How to navigate Agentforce World Tour Sydney

Agentforce World Tour Sydney is coming and we are here to help you navigate and pick the sessions suited to you. There is so much to choose from – 140 expert-led sessions, demos, workshops,...

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Agentforce World Tour Sydney: What If Your Workforce Had No Limits?

Agentforce World Tour Sydney proved to be a game-changer for businesses looking to harness the full potential of AI-driven solutions.One question set the tone for the entire event – What if? And...

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Front Office 2.0: Unlocking Service and Efficiency with AI

The pressure on C-suite leaders to deliver on the potential of AI is matched only by the development of the technology itself. The tolerance for experimentation is over, and the expectation that...

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How Agentforce Is Transforming Sales — For Salesforce

Driving productivity through seller and agent collaboration, Agentforce frees reps up to focus on what truly matters: selling smarter, scaling faster and driving business growth. In the fast-paced...

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The Growing Importance Of Process Automation

Businesses need every available edge to succeed and thrive in increasingly competitive markets. You need your top minds tackling your important problems rather than wading through mundane tasks. This...

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